Real engagements. Real numbers.
A selection of recent client work. Industries are named where clients have approved disclosure; metrics are real. Where we can't name a client, we describe the engagement specifically enough that you'll recognize the shape if you've been in their seat.
Reversed an 18-month organic decline.
[Placeholder] A B2B SaaS platform was losing organic traffic to a competitor that had outpaced them on topical depth. We audited their content infrastructure, identified six high-leverage gaps, and built a 90-day content plan their team executed in-house.
Shifted dependence away from paid.
[Placeholder] A DTC home goods brand was acquiring 78% of organic traffic via branded queries — meaning paid spend was driving the unbranded discovery. Our content strategy moved them to a healthier ratio over 9 months.
Scaled content production without scaling headcount.
[Placeholder] A B2B SaaS company wanted to expand topical coverage but couldn't justify additional headcount. We architected an AI-assisted production pipeline their team built and validated. Output 5x'd; editorial quality bar held.
Embedded as fractional SEO advisor.
[Placeholder] A subscription DTC brand brought us in as fractional advisor when their CMO realized SEO needed senior direction. Twelve months in, organic-attributed revenue is up 82% and the team has clear strategic ownership.
Caught critical SEO issues before launch.
[Placeholder] A B2B SaaS team was 4 weeks from a major site replatform when they engaged us for a pre-launch audit. We identified 14 critical issues in their staging environment that would have caused traffic regression at launch.
From 47 to 112 ranking keywords in top 10.
[Placeholder] A professional services firm had decent content but no clustering strategy. We built the cluster map, briefed the rewrites, and their writers executed. Ranking positions in the top 10 grew 138% over 9 months.
How we present case studies
A few notes on how we report client work, in case our approach differs from what you've seen elsewhere:
- We name clients only with permission. Most B2B engagements involve information our clients don't want to share publicly. The placeholder cards above will become real client-named studies as approvals come in.
- The metrics are real. When we cite numbers, they come from the client's actual analytics. We don't cherry-pick the best 30-day window or compare apples-to-oranges baselines.
- We describe what we did, not what happened around us. A 47% organic traffic increase happened because of multiple factors. We try to be honest about which parts we caused, which parts the client's team caused, and which parts the market handed us.
- We mention what didn't work. Most engagements include at least one recommendation that didn't deliver as expected. The full case studies (when published) include those moments. They're more useful for prospective clients than the polished version.
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