How we engage

Three engagement shapes.

Most clients arrive with one of these three problems. We sized the services to solve each one without overselling.

Shape 01 / Project

Audit + spec.

Single-deliverable engagement. We audit, recommend, and hand off a developer-ready spec. Typically 2-4 weeks. Best when you have an internal team that just needs direction.

Shape 02 / Strategy

Audit + strategy + briefs.

Layered engagement. Audit reveals the issues, strategy shapes the next 12 months, briefs make the work executable. Typically 6-8 weeks. Best when you have a team but no SEO direction.

Shape 03 / Embedded

Fractional advisory.

Ongoing engagement. Weekly meetings, monthly reviews, on-call when issues arise. Typically 6-12 months minimum. Best when you need senior SEO judgment on tap but can't justify a full hire.

"We're upfront about which shape fits before you sign anything. If you don't need an embedded advisor, we won't sell you one. If a single audit will solve the problem, that's what we'll quote."
What we don't do

A short list, honestly.

Knowing what a consultancy doesn't do is as useful as knowing what it does. Here's the honest version.

  • We don't write content. We brief writers. We define quality bars. We review drafts. But we're not your content agency.
  • We don't push code. We hand specs to your developers. We never need access to production.
  • We don't run paid media. SEO is the discipline. PPC, social ads, and affiliate work go to specialists.
  • We don't do link-building. Earned media follows from publishable content. We help shape the content. We don't trade links.
  • We don't promise rankings. We promise the work that produces them. The market decides the rest.

Not sure which service fits?

Tell us what's happening with your organic growth. We'll tell you honestly which shape makes sense — or whether you need something else entirely.

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