Strategic SEO for companies serious about organic growth.
We audit, recommend, and architect AI-driven content systems for B2B SaaS and DTC brands. Your developers ship the work. We make sure they're shipping the right work.
Four ways we work with you.
Pick one or stack them. Most engagements start with an audit and grow from there.
SEO Audits
Comprehensive technical, on-page, and content analysis. 40+ checks, prioritized by impact, with a developer-ready spec for every recommendation.
Learn more →Content Strategy
Keyword research, topic clusters, editorial calendar, and writer-ready briefs. The strategy your team executes for the next 12 months.
Learn more →AI Integration
Architecture and roadmaps for AI-driven content workflows. We design the system. Your team implements it. We validate the output.
Learn more →Fractional Advisory
Embedded SEO leadership without the full-time hire. Weekly meetings, ongoing direction, monthly reviews. For teams that need a senior brain on tap.
Learn more →We spec. Your team ships. We validate.
Palmetto is a strategy and advisory consultancy — not a development shop. Here's how that plays out in practice.
We design the work.
Every recommendation comes with a developer-ready specification. Real code where applicable. Clear acceptance criteria. No vague "improve your meta tags" advice.
Your team executes.
Your developers, your CMS, your release cadence. We don't push code to your site. We don't need access to production. The implementation stays where it belongs — with your team.
We verify the work.
Once changes ship, we re-test. Schema validates. Speed scores hit targets. Content ranks. If something's off, we re-spec until it's right.
"We don't promise rankings. We promise the work that produces them — and we tell you honestly when something we recommended didn't deliver the result we expected."
A specific example.
[Client Industry]: Reversed an 18-month organic decline.
[Placeholder — replace with real case study.] A B2B SaaS platform was losing organic traffic to a competitor that had outpaced them on topical depth. We audited their content infrastructure, identified six high-leverage gaps, and built a 90-day content plan their team executed in-house. Sessions recovered within four months and exceeded baseline by month six.
All case studies →Led by Dane Bonnigson.
Palmetto Group was founded on a specific premise: most SEO consulting is broken because it tries to be everything to everyone. Audits without strategy. Content without conviction. AI integrations bolted onto businesses that don't need them.
We do four things, and we do them seriously. The rest, we refer to specialists who do those things better than we would.
More about Palmetto →If your organic growth has plateaued, we'd like to talk.
30-minute calls. No pitch deck. We'll either be useful or we won't, and you'll know within the first 10 minutes.
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